3 things that Good Coffee and Comfortable Underwear have in common

Posted by  Hook Coffee  on  May 25, 2018, 2:30 p.m.

If you are a Hook Coffee subscriber, you may be wondering why we have this article comparing coffee and underwear. Seems like a strange connection, doesn’t it?

While these two things function in wildly different ways, they overlap in other ways you might not have thought about. To be clear, we’re not talking about just any old-fashioned underwear.

We’re talking about the most comfortable underwear you’ll ever own. The kind of stuff that can change your life.

Don’t believe us? Read further and consider the three things that both good coffee and great underwear have in common.


Number 1: Both can help to start your morning right

Science has spoken. There is now an official two-step process to starting the morning right.

1.     Put on a comfy pair of Undies

2.     Drink a great cup of Coffee

It’s that simple. If you can do these two things (in the order of your choosing) your morning is guaranteed to be better than it would have been otherwise.


In all seriousness, there’s nothing better than starting off the day with a delicious cup of joe while dressed in underwear made of super soft fabrics. The comfort you recieve from both can put you into a peaceful state of mind to take on any challenges that await you during the day. When you’re looking for a pick-me-up, getting comfortable and enjoying a nice drink can do wonders for your productivity. We may have stretched the truth a little - science hasn’t exactly confirmed that coffee and underwear make your day better - but it has confirmed the positive benefits of morning routines. Why not make that routine one of silky smooth undergarments and a perfectly brewed drink? Sounds like a good morning to us.

Just imagine the alternative. Waking up to slip on old itchy, uncomfortable underwear as you gulp down a cold bitter cup of coffee. Not as pleasant, is it?


Number 2: Both give you confidence

In addition to the morning benefits, good underwear and coffee give you the confidence you need to succeed throughout the day. Coffee’s benefits comes from its caffeine and subsequent energy boost. This energy gives you the confidence you need to tackle whatever needs to be done. Comfortable underwear has a similar effect, albeit in a much more subdued manner. The confidence derived from underwear comes from its incredible quality to fade into the background as if you’re wearing nothing.  Both give you a sense of confidence as you go throughout your day, it’s just that underwear does so in a less noticeable manner. If freedom and confidence is what you’re after, then good coffee and great-fitting underwear are what you need!


Number 3: Both have EVOLVED

As you’ve probably noticed, coffee has made significant improvements over the last decade. With the rise of ecommerce and the internet, ideas have spread and coalesced to bring the world new inventive ways of brewing and enjoying coffee. What you might not realize is that the same thing has happened to the underwear industry. Gone are the days of simple boxers and briefs with little variation. Today, companies like Bundies are traveling the world looking for new ways to design and engineer the perfect underwear for the modern man. Science and technology have come together to create underwear that feels as good as coffee tastes. With new fabrics and strategic designs, today’s underwear is made with the consumer in mind.

So, the next time you drink a cup of coffee, imagine how much better it would feel wearing incredible underwear.


Bundies and Hook Coffee wish you Comfy Days and Happy mornings!

Hello! We are HookCoffee

At Hook, we want to share our love & knowledge of coffee with you, and with every cup, take you on a journey from our farmers’ hands to yours. We source the finest sustainably grown and ethically produced beans from farms around the world — and this is only the start of making a difference in people’s lives. We roast the coffees locally then send them out to you within a week of roasting so you only get the best & freshest coffees. Visit www.hookcoffee.com.sg to experience this for yourself!