Coffee Fueled Thoughts, Stories, and Ideas


Coffee Myths

Coffee Myths Debunked: #2

Posted by Junior Lim on Jan. 14, 2019, 12:37 p.m.

Because it isn't a happy new year until we bust some myths

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Events & Collaborations

3 things that Good Coffee and Comfortable Underwear have in common

Posted by Hook Coffee on May 25, 2018, 2:30 p.m.

Coffee and underwear are two things that function in wildly different ways. However, they overlap in others ways you might never have thought of.

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The Number One Tip to Great Latte Art

Posted by Hook Coffee on April 9, 2018, 1:26 p.m.

Like any other art form, latte art requires a steady hand and lots of practice. While we can't help you practice, there are a couple tips that we can give you to help you start your journey to conquering latte art.

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Polyphenols: The Magic Substance in Your Coffee

Posted by Hook Coffee on March 5, 2018, 2:39 p.m.

You might already have come across an article online, or several articles, that emphatically claim, “Coffee is good for you!” While this generalization is for the most part true, most people don’t understand why this is the case. To cover all the reasons and explore the underlying science would take the entirety of a book, so this post will focus on one key ingredient that contributes to this claim, polyphenols.

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Hello! We are HookCoffee

At Hook, we want to share our love & knowledge of coffee with you, and with every cup, take you on a journey from our farmers’ hands to yours. We source the finest sustainably grown and ethically produced beans from farms around the world — and this is only the start of making a difference in people’s lives. We roast the coffees locally then send them out to you within a week of roasting so you only get the best & freshest coffees. Visit to experience this for yourself!